More often than not, ad agencies are awarded accounts more because of the campaigns they create than because of the many other services they perform. The big agencies invest many, many dollars in their creative departments and will probably not be interested in CreativeCom because they probably have all the creative help they need. But how about the rest of the world?
SOME AGENCIES ARE SMALL BECAUSE THEY WANT TO BE
They've got a compact, manageable account base, reliable and profitable. Getting bigger would only mean more employees and more headaches. They like things fine just as they are. God Bless 'em!
OTHERS ARE SMALL BECAUSE THEY HAVE TO BE
Because their expertise tends to be in the visual graphic arts areas, they shy away from radio because they just don't have the resources to create a campaign. Or they rely on free-lance talent and local radio stations for copy writing and production. And while there is a lot of talent at these radio stations, all too often they end up with a cranked out voice-over that's good, but not a whole lot different than most every other radio commercial. Certainly not the kind of thing that wins accounts for agencies.
OR MAYBE YOU JUST NEED SOMETHING DIFFERENT
CreativeCom CAN HELP
We create award-winning radio campaigns, designed for a long life and great results. Call on us any time you need us. We’ll gather information, brainstorm, strategize, and create a campaign designed to win the account for you.
This is a great way to have a creative department without having to employ one.
With CreativeCom’s many campaign categories, it’s possible we have a "ready to customize" campaign that is perfect. Or we can create an entirely new campaign. Like to hear our demo?
|